Where once movie studios released 90 second teaser trailers to ramp up excitement for full-length trailers, they are now releasing 15 second micro-teasers to ramp up excitement for teaser trailers.
Lady Woolthief’s Take
Those who feel teasers for teaser trailers are wholly superfluous and silly have a right to their feelings… especially because those feelings are right. However, superfluous and silly things can be a lot of fun. Teasers for teaser trailers whet the appetite of those fans anxious for a glimpse at a project they may have invested a lot of emotional energy in, while those who have little or no interest can easily ignore them. No harm done.